( Project Goals ) To develop a brand identity from the ground up, with a strong focus on real-world application.
Marlen is a warm, intimate brand built for women who choose to feel — in their body and in their space. Its logotype and isotype are morphologically constructed from the union of three forms: the curves of the feminine body, the heart, and the flame.
( Project Scope )
As a lingerie brand, every design decision was made considering its execution across physical touchpoints—ensuring the identity translates seamlessly into labels, hangtags, packaging, and product details.
- Brand strategy and identity development
- Visual system design
- Logotype and isotype design (standalone application system)
- Garment labels and tags design
- Packaging and wrapping design
- Application of the identity across physical and product-based touchpoints
