( Project Goals ) To develop a brand identity from the ground up, with a strong focus on real-world application.
BRAPE is a brand born from the fusion of its founder’s name, Braian Perri. The visual identity is built around a bold BP monogram, designed to reflect strength, durability, and functionality—core values of professional workwear. The typography and color contrast reinforce an industrial, confident, and practical character aligned with everyday labor environments.
( Project Scope )
As a clothing brand, every design decision was made considering its execution across physical touchpoints—ensuring the identity translates seamlessly into labels, embroidery, packaging, and product details.
- Brand strategy and identity development
- Visual system design
- Custom iconography system for product communication
- Garment labels and tags design
- Packaging and wrapping design
- Application of the identity across physical and product-based touchpoints
( Client Voice )
“Working with this team was a turning point for our digital presence. The process was collaborative, strategic, and deeply focused on results. They delivered not just a product—but a long-term foundation for growth.”
( Sebastian Ibarra
CEO for Burger King )
